Home Business & Finance Tourism Malaysia unveils programme “To Know Malaysia is To Love Malaysia”

Tourism Malaysia unveils programme “To Know Malaysia is To Love Malaysia”


Tourism Malaysia’s Arts and Culture Ambassador Dato’ Chef Ismail Ahmad has kick-off the programme “To Know Malaysia is To Love Malaysia” as an effort to attract more European tourist arrivals in the post-pandemic.

The programme aims to promote Malaysia’s arts, culture and culinary delicacies to Serbia from 18 to 25 September 2022. It is also in cooperation with the Embassy of Malaysia in Belgrade – Republic of Serbia, Tourism Malaysia Istanbul Office, the Hyatt Regency Hotel and also Turkish Airlines for a week at Hyatt Regency Belgrade. The programme will also continue to takes place in two (2) different locations in the continent of Europe including Bulgaria and Germany.

Dato’ Chef Ismail will be featuring a series of culinary presentations in a delightful ambience of Malaysia Truly Asia, and authentic flavours with several mains including satenasi lemaknasi ayammee goreng and the specially beverages teh tarik.

Dato’ Chef Ismail has carried out similar program with the Association of Spouses of Heads of Diplomatic Missions in Malaysia (SOHOM) to promote Malay cuisine among spouses of ambassadors in Malaysia by experiencing first-hand the preparation of the locals’ comfort food.

Malaysia’s beloved celebrity chef, Dato’ Chef Ismail, on the other hand, has been actively promoting Malaysia’s authentic cuisine globally through various efforts, including a collaboration with a Korean YouTube channel, Blimey. It is in line with the initiative of the Ministry of Tourism, Arts and Culture and its agency, Tourism Malaysia, to promote Malaysia via its diverse gastronomy.

Dato’ Haji Chef Ismail Ahmad was appointed as Tourism, Arts & Culture Ambassador of Malaysia for the gastronomy segment. Hailing from Negeri Sembilan, he owns and operates Rebung Restaurant, one of the most famous and authentic Malay cuisine restaurants in Kuala Lumpur.

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