As part of World Cleanup Day, Alshaya offices across the region organized a series of campaigns and activities aimed at improving marine habitats and keeping the coastlines free of trash and waste.
The regional initiative attracted volunteers who championed sustainability by cleaning up the beaches and raising awareness on the damaging impact of plastic pollution. The drive resulted in over 8,000 kilograms of solid waste being collected, sorted and removed from the beaches.
Elaborating on the drive, Seneca Cottom, Head of Sustainability Alshaya Group said: “We are happy to be part of this commendable activity, doing our bit for the environment. We are amazed at the overwhelming response and participation from our colleagues across the region. We believe that these small efforts can result in a big difference over time, helping us to create a better environment.”
As part of their CSR mandate, Alshaya is actively involved in a number of campaigns designed to raise environmental awareness and shed light on the problems and threats to the environment, and work towards the goal of creating a more sustainable future.
World Cleanup Day first began in 2008 in Estonia, where fifty-thousand people united to clean up the whole country in just five hours. This inspirational and ambitious initiative gave birth to a global movement that put the needs of the environment first.