evision, the entertainment streaming division of e& life (part of e&), today announced that it has acquired exclusive broadcast and media rights for the upcoming and highly anticipated DP World Asia Cup to be shown only on the CricLife MAX channel in the MENA region.
After four years and following a pandemic, the Asian Cricket Council’s 2022 edition of the Men’s Asia Cup returns with UAE as the host. It is a six-team tournament that will be held between 27 August and 11 September. India, Pakistan, Sri Lanka, Bangladesh and Afghanistan are the confirmed teams, while Hong Kong qualified for the sixth spot after winning all their three matches in the qualifiers, beating UAE, Kuwait and Singapore. Cricket fans in the UAE can get all the action exclusively on CricLife MAX channel on eLife TV, Switch TV and in MENA via the new Sports bundle available on the STARZPLAY app.
Olivier Bramly, CEO, evision said: “We are excited to bring the DP World Asia Cup 2022 to all viewers on CricLife MAX after a four-year, pandemic hiatus. We have always been committed to delivering the best in sports and entertainment from local and international content providers. Avid cricket fans will be able to enjoy the games on our broadcast as well as digital platforms, giving them the flexibility to watch from anywhere and at any time.”
CricLife channels are a one-stop for cricket that are currently available on Asiana and Sports packages on eLife and the OTT packages of Switch TV and STARZPLAY. Subscribers get an opportunity to watch all the best cricket content available from India, Pakistan, Bangladesh, West Indies, South Africa, New Zealand and Ireland, in addition to major events like the Asia Cup, ICC Cricket World Cups as well as the popular T20 leagues like Pakistan Super League (PSL) and Caribbean Premier League (CPL) on CricLife, CricLife2, CricLife3 and CricLife MAX channels.
Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The telecoms business currently continues to be led by etisalat by e& in e&’s home market and by existing subsidiaries for e& international, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments. Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology. To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects. e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.
