As part of the “UAE Innovates 2022” initiatives, the Ajman Department of Tourism Development organized an “Innovation Lab” at the Expo 2020 Dubai, with the title “Re- engineering the Ajman Visitors’ Experience”.
The lab was held in presence of His Excellency Saleh Mohamed Al Geziry, Director General of the Ajman Tourism and it was moderated and conducted by the Ajman Tourism advisor, Mrs. Rita E Haddad, who is a Subject-matter expert in the tourism industry. The lab was attended by the leadership team of the Ajman Tourism along with major senior representatives from the government entities in Ajman, the tourism and hospitality sector, the private agencies, and stakeholders from the hotel establishments, the restaurants, the academics and event management agencies. The participants discussed the challenges that are facing the tourism sector in general as well as the experience and the potential innovation solutions that aim to develop and re-engineer the visitor experience in the emirate of Ajman.
The “Innovation Lab” has successfully gathered all the challenges, opportunities, requirements and generated advanced ideas and innovations in terms of unique and uncommon content. On the other hand, the Ajman Tourism is keen on raising awareness among individuals about the importance of innovation and its impact on the tourism’s future, and developing a creative mindset which relies on ideation, experiences and testing ideas, which will contribute in exploring innovative and sustainable solutions to tackle the challenges facing the tourism industry in the city and creating a better future for the new generations of visitors. These events and initiatives underline the importance of the department’s role in creating new practices that are in line with the vision of our wise leadership and the nation’s goals for the next fifty years.
During the lab, His Excellency Saleh Mohamed Al Geziry, did emphasized the importance of Innovation in the tourism industry. In this regards he stated :”The tourism industry is revolving at an unprecedented pace, and we are all required to keep up with all changes and foresee the future of the sector. We need to adopt agile strategies and invest in adapting the new trends to meet the visitors’ expectations and needs. The voice of our stakeholders needs to be constantly heard and that Innovation Lab is one of the platforms needed to ideate then prototype topics.”