Home Business & Finance PLM Global chosen by AICEP to manage Portugal Pavilion in Expo 2020

PLM Global chosen by AICEP to manage Portugal Pavilion in Expo 2020


News Desk

DUBAI/LISBON: PLM Global has been chosen by the Agency for Investment and Foreign Trade of Portugal (AICEP) to manage and ensure the operation of the Portugal Pavilion at EXPO 2020 Dubai, which will take place between the 1st October 2021 and 31st March 2022. The choice for PLM Global resulted from an international public tender, with the final contracted value over 5 million AEDs.

Under the contract, PLM will be responsible for “management and operation, in the areas of assistance to visitors, security, cleaning, technical assistance for audio-visuals, as well as the logistical assistance service and operational of the Portugal Pavilion at Expo 2020 Dubai”.

Luís Castro Henriques

Luís Castro Henriques, President of AICEP and General Commissioner of Portugal for Expo 2020 Dubai commented: “I would like to congratulate PLM, a Portuguese company with decades of experience in both national and international market, on winning the international competition for managing the operation of the Portugal Pavilion at Expo 2020 Dubai. I am sure that PLM will contribute with its know-how and excellence of service to the success of the Portuguese participation as Expo 2020 Dubai is the perfect showcase to promote the image of Portugal in a region with potential for business growth for Portuguese companies”.

The Executive Chairman of PLM Global and CEO of PLM Middle East, Pedro Rodrigues said: “We believe that PLM’s main competitive advantage is the fact that we have already consolidated a proven presence in the United Arab Emirates, as we have created from scratch a Research and Development project for the design of unforgettable experiences that create relationships between brands and users – the ‘R&D Experience Studio’ – in partnership with the renowned SRTIP – Sharjah Research Technology and Innovation Park.

Rodrigues added: “It has been from this base that we have developed several reference projects in the region, being an active part in the organization of events and in ensuring compliance with the necessary safety rules in the pandemic context for the realization of highly relevant events such as the Arab Aviation Summit that took place in RAK last March ( first in-person post pandemic event), events for the Vida Hotels group, Armani Burj Khalifa and partnership with EMAAR Hospitality in the organization of events and exhibitions also at Expo2020, among others that we will be announcing very soon”.

Rodrigues concluded: “All these projects ensured us an increased experience and confidence and helped us win the challenge of managing the Portugal Pavilion at Expo Dubai”.

Joana de Almeida

Joana de Almeida, Head of Market Access & Corporate Affairs the of PLM Global “Working at the Portugal Pavilion in the world exhibition is a privilege. At PLM we´re focused on creating the best user experiences that generate emotional relationships between brands and users. We work in complementary areas, from creativity, design, production, logistics, idealization of spaces and events to the implementation of technology and brand activation. Our international and multidisciplinary team creates a storytelling for each project, from conceptualization to implementation and promotion.

We maintain long relationships by investing in R&D in different geographies, being our R&D Experience Studio in Sharjah a great example: at SRTIP we’re based on an innovation ecosystem that allows us through it strong and visionary leadership to contribute on shaping the future of the region on a quintuple helix collaboration among industry, government, academia, society, and environment.  This R&D investment makes us indispensable partners for brands that need to communicate their message through stories with impact, in different cultural contexts and markets at different speeds.

PLM will translate Portugal Pavilion message into an unforgettable experience at this world exhibition.”

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