Brace yourself for the dive of your life because Hardee’s is offering five lucky customers the chance of a lifetime to go skydiving. As part of it’s Go All In Campaign, Hardee’s surprised two foodies at their doorstep with a camera crew and offered them a chance to drop whatever they are doing and ‘Go All In’ with an offer to go for a skydive tandem jump, right there and then. Place an order for any of the Hardee’s combo meals through the website (www.hardees.ae), call center (+971) 600-569000 or Hardee’s app from 23rd February to 15th March 2021 and enter an online raffle draw to stand a chance to win this unique opportunity. Anyone over the age of 18 years is allowed to participate and the five lucky winners will be announced on 18th March 2021 on Hardee’s social media pages.
The thrill and excitement was filmed by the Hardee’s camera crew; starting from delivering the order to surprising the happy customers to the actual skydive. The idea was to show the most unlikely people, at the most unlikely moments, are happy to go all in. All they need is the opportunity that Hardee’s provided them.
Hardee’s serves guests with premium quality burgers and encourages them to “Go All In” and give in to their food desires without worrying about what other people think. The campaign encourages a lifestyle and attitude to inspire people to stay true to themselves, live in the moment, and be unapologetic, bold and free; be it whilst devouring a juicy Hardee’s burger or doing anything else they like.
Hussein Kandil, Regional Marketing Director, Hardee’s MENA commented; “We invested a lot of time on understanding the customers of today through research, surveys, interviews etc. Our consumer demographic is primarily Gen Z who are definitely unique. They follow their envies, their dreams, they don’t want to miss out (FOMO), they are realistic dreamers and they are here to take over. They believe it’s their turn to shine, they are the left coasters of the Middle East. They have a passion, zest and hunger for life and they live by the moto I Want it All.. And I Want it Now and through the 180° transformation of Hardee’s we’re here to provide our customers with exactly that; the best of the best and a chance to chase their dreams.”
Known for its premium quality Angus beef, 100% whole muscle chicken, hand-scooped ice-cream shakes made with 100% real ice-cream, Hardee’s has been serving chargrilled to perfection beef burgers and real chicken sandwiches across the region since its inception almost 40 years ago. Proudly serving their signature burgers and sandwiches including Super Star, Mushroom N’ Swiss, Big Deluxe, Santa Fe Chicken, Chicken Fillet, and iconic crispy Curly Fries, the restaurant chain has now grown to more than 400 restaurants across the region.