ABU DHABI: Etisalat today announced its sponsorship of the third edition of UAE Tour 2021, which demonstrates the UAE’s capabilities in international sport and highlights its role in bringing people together in the country.
Etisalat is the official sponsor of the race’s Green Jersey (general individual classification by points), to be worn daily starting from Stage 2, by the fastest sprinter who has obtained the best positions in each stage and intermediate sprints.
As one of the leading telecom groups in emerging markets and ranked the most valuable telecom brand as well as one of the world’s strongest brands, Etisalat’s strategic sponsorship is in line with its endeavor to be at the forefront of sporting events. Etisalat’s support for one most prestigious competitions in the global sporting calendar also reinforces its deep commitment to initiatives that positively enhance the UAE’s global reputation.
The one and only World Tour race in the Middle East will be held from 21-27 February 2021. This year’s edition will see the riders start and finish in Abu Dhabi and compete over seven diverse stages that showcase the unique landscapes of the UAE. The organising committee will follow all necessary Covid-19 precautions to safeguard the safety of the riders, teams and staff. The seven-day race came into existence when the Dubai Tour and Abu Dhabi Tour merged in 2018. PR