LAHORE: Tetra Pak Pakistan is partnering with Islamabad United Team as its Official Nutrition Partner in the upcoming Pakistan Super League (PSL) due to take place in 2021. The signing ceremony for the partnership took place at the Tetra Pak Head Office on January 19th, 2021, while keeping strict COVID-19 SOPs in place. This is the third time Tetra Pak will be partnering with Islamabad United having been their nutritional partners in the 2019 and 2020 series as well.
The aim of this partnership is to create awareness about the nutritional value of UHT milk and that it is safe, natural and free from chemicals or preservatives making it essential for a healthy and active lifestyle. Players can drink nutrition-filled milk during the matches or in practice sessions through convenient packaged milk options.
Tetra Pak has also expressed interest in working as a partner with the Islamabad United team on various initiatives post PSL, both off and on the field to promote a healthy lifestyle and adequate nutrition.
Reiterating the significance of the partnership, Mr Awais Bin Nasim, Managing Director Tetra Pak Pakistan, stated, “Partnering with PSL and with Islamabad United in particular for the third year in a row is indeed an honour. Through this partnership, Tetra Pak will be reaffirming its corporate slogan of Protecting What’s Good by creating awareness about the nutritional value of packaged milk and its importance in maintaining a healthy lifestyle as endorsed by some of the best athletes in the country”.
“We are excited to have Tetra Pak on board as valued partners of the Team. It is exciting to see more and more reputable brands attaching themselves to Islamabad United and the PSL as a whole. We at ISLU pride ourselves at maintaining the highest levels of quality and performance both on and off the field. Tetra Pak’s focus on nutrition and health is an important cornerstone of sports development in communities and we hope to build on this facet of the partnership for the benefit of aspiring young athletes in Pakistan as well as the larger Islamabad United Loving fan base” said Ali Naqvi, Owner of the Islamabad United Team