Home Business & Finance Etihad Airways collaborates with Formula 1™ racing legend Damon Hill OBE

Etihad Airways collaborates with Formula 1™ racing legend Damon Hill OBE


Sport Desk

ABU DHABI: Etihad Airways, the national airline of the UAE and official sponsor of the Formula 1™ Etihad Airways Abu Dhabi Grand Prix has collaborated with Formula 1™ racing legend Damon Hill to produce 360-degree videos of Yas Marina Circuit. In these unique videos, Damon Hill gives racing enthusiasts the opportunity to view the five spectator grandstands at Yas Marina Circuit – Main, North, West, South and the Marina.

Etihad Airways and Damon Hill at Yas Marina Circuit – FB 360 Photo LR

Damon Hill, the 1996 World Champion, counts more than 22 victories in his list of achievements. He commentates on the highlights of the view from each grandstand. The series of videos has been launched by Etihad Airways on the airline’s YouTube channel to engage with fans ahead of this year’s final race of the season.

After watching the videos, fans can win one of ten tickets to the Formula 1™ Etihad Airways Abu Dhabi Grand Prix in 2021 by visiting etihad.com/F12020 and voting for their favourite grandstand.

Yasser Al Yousuf, Vice President Commercial Partnerships, Etihad Aviation Group, said: “As the title sponsor, Etihad has looked at exciting ways of using immersive digital content to bring the Formula 1 experience to the screen. This collaboration with Damon Hill brings the thrill of the grandstands to life and we hope this will excite fans ahead of the final race of the season in Abu Dhabi. We have many highlights to look forward to over the coming weeks – including carrying the drivers, support crew and officials to Abu Dhabi ahead of the finale.”

Along with the launch of the video, Damon Hill, shared his thoughts on Abu Dhabi, the circuit and racing experience. He said: “As fans can’t be at the circuit this year, these 360 videos will help fans to immerse themselves into the action of the Formula 1™ Etihad Airways Abu Dhabi Grand Prix.

“Yas Marina Circuit is quite unique in that it’s a purpose-built circuit, it’s also a purpose-built venue so it’s got a marina and is surrounded by fantastic hotels. It comes alive when the Grand Prix is on with lightshows, and there’s a fantastic vibe at the circuit. It’s also a part of Abu Dhabi which is supported by lots of other activities and there’s plenty to do. It’s a great place for a holiday and a great place to go for a Grand Prix.

“One of the most appealing things about Abu Dhabi for a Northern European is its warmth. You can guarantee it’s going to be nice and warm during the day, and in the evening, when the sun goes down and they have the race, you get this fantastic sunset at the end of the race. It’s a perfect venue to round off the Grand Prix season in style.”

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