DUBAI: Roads and Transport Authority (RTA) launched an array of initiatives in support of 500 orphan children from less fortunate families marking the advent of Eid Al-Adha. The move is part of RTA’s social responsibility towards these community segments in coordination with the Emirates Red Crescent Authority, Serco – the operator of Dubai Metro and Tram, Emaar Properties, and “Talabat Mart” of “Talabat.”
“RTA always endeavours to bring happiness to people, especially from disadvantaged families and orphans, which have high priority in RTA’s social responsibility structures. RTA availed of Eid Al-Adha occasion to make these segments happier through forging cooperation with a host of partners who made dedicated efforts to attract support for this humanitarian objective. The Emirates Red Crescent Authority kindly provided us with a list of entitled families and children,” said Ms. Rowdah Al Mehrizi, Director of Marketing and Corporate Communication, Corporate Administrative Support Services Sector, RTA.
“RTA distributed free nol cards with credits for buying Eid supplies to 500 children. SERCO, the operator of Dubai Metro and Tram, coordinated with several donors to support RTA’s initiative where Dar Al Hay Fashion contributed national dresses to 20 children, IKEA provided gifts for 500 children, Emaar offered “At the Top-Burj Khalifa” tour for 15 children together with giveaways, and “Talabat Mart” of “Talabat” provided Eid supplies to 50 children from low-income families,” she noted.
“Volunteers from RTA and Serco distributed gifts and nol cards to beneficiaries while complying with the health precautionary measures to curb the outbreak of Covid-19. The initiative reflects RTA’s keenness to support the needy in every occasion, provide a humanitarian platform for effective social work, and improve the lifestyle of people, which had become an integral value of RTA’s corporate performance,” added the Director of Marketing and Corporate Communication, RTA.
“The joy of Eid is all about giving, it is a time when individuals, families and organisations show care to neighbours, friends and the less fortunate. At Serco, care is one of our core values and this year we are working with Roads and Transport Authority and the Red Crescent, to bring the Eid celebration to orphans around the UAE,” said Adel Al Awadi, Director of Marketing and Communications, Serco – Dubai Metro and Tram.
“Today’s children are tomorrow’s leaders, and making sure they are nurtured to experience all the joys of a fruitful environment ensures we develop a successful and sustained future for the UAE. In line with our MoU and with the support of our partners, we can deliver on our promises and create that future. This wouldn’t have been possible without the support of the partners who came together to celebrate Eid with the children,” concluded Al Awadi. BIZ TODAY MONITOR