DUBAI: Mai Dubai, a leading bottled water company in the UAE that is fully owned by Dubai Electricity and Water Authority (DEWA), earned this year the three-star Superior Taste Award, the highest rating given by Brussels-based International Taste Institute, the world leader in the evaluation and certification of consumer food & beverages by professional chefs and sommeliers. The award was granted in recognition of the outstanding taste and quality of Mai Dubai’s Zero Sodium Alkaline Water product.
More than 200 professional taste experts gave the newly launched innovative bottled water a rating of 92 per cent during the sensory evaluation stage. The jury members followed a systematic approach during the rigorous blind judging process. where products are blind-tasted and scored based on their appearance, taste, aroma, and texture.
Apart from their excellent score for Mai Dubai’s product, the judges also made high commendations to the bottled water launched as it offers the UAE population a healthy drinking water, especially those who are leading an active lifestyle. In formulating the product, Mai Dubai has removed the water’s sodium and raised its alkaline level to help increase a person’s metabolism and hydrate the body faster.
Alexander van ‘t Riet, CEO of Mai Dubai, said: “This prestigious 2020 Superior Taste Award reflects our uncompromising commitment towards quality and excellence. We are delighted that even the international experts have recognized the world-class attributes of our Zero Sodium Alkaline Water. It is a product that tastes almost the same as Mai Dubai’s classic water products that consumers love. We would like to thank the judges and the team behind the International Taste Institute for this honor. This recognition will further motivate and energize our creativity and maintain our leadership as a sustainable and innovative bottled water provider in the UAE and the region.”