By Rafiq Vayani
DUBAI: Jupiter Business Mentors (JBM), a home-grown UAE based mentorship platform has announced launch of #FutureproofYourBusiness, a webinar series offering practical tips to help entrepreneurs change their business trajectory based on the evolving market needs and help improve their performance and efficiency.
The #FutureproofYourBusiness webinar series include:
- The webinar on Driving Revenues – Empowering your sales growth-scheduled on June 09th at 4 pm GST, registration link – https://bit.ly/2Xqe6zu
- The second webinar on Driving Revenues – Reinventing your Business Model scheduled for June 18th at 4 pm GST, registration link – https://bit.ly/36Xk0vd
- The third webinar Driving Revenues – Effective Marketing strategies for Maximum Leads on June 30th at 4 pm GST, registration link – https://bit.ly/2AAWfgg
The webinar series conducted by JBM will feature industry experts from various fields and will provide insights and practical tips to address the pain points brands are facing in these turbulent times. The experts are all well-established industry leaders and are well aware of the pressing issues faced by start-ups and small enterprises, hence the learnings shared will be based on their experience in the industry and not theoretical. These tools and tips can be implemented by companies to boost their market positioning and ultimately affect the profitability.
The outbreak of coronavirus has had a detrimental effect on many start-ups, small and medium-sized businesses (SMEs), leading to a bleak outlook and a domino effect in the upcoming months. The UAE is among one of the first countries in the Middle East that have partially lifted the lockdown restrictions and reopened businesses with the desire to restart economic activity.
Renuka Gunjahalli, Founder and Business Consultant at JBM, commenting on this initiative, said, “The whole idea behind organizing these webinars is to equip businesses with facts of the trade and provide them with a 360-degree approach to the issues they are currently facing in keeping their commercial transactions afloat and to provide them with tips to strategically restart their operations. The right approach to overcome this global calamity is to adapt to the new normal, tap hidden opportunities, implement a quick and rationale decision-making process and act on it accordingly. Our industry experts will be taking the learnings from traditional mentoring landscapes and adapt it to the specific demands and advancements of today’s society, opening up new avenues of development. Business basics have to be understood correctly by entrepreneurs, and tips from an experienced industry leader would definitely assist them in identifying the possibilities, build and grow during this period.”
The outbreak of coronavirus in December 2019 took the business community off-guard. And since this is the first-time businesses have faced this global catastrophe, it is imperative to address those situations in real-time. The main advantage of this webinar for the community is that they will be able to drive the content for this webinar. The registration link is inbuilt with the option to ask one pressing question or challenge by the participant which is received well in advance by the organizers to make sure it is addressed by the experts during the course of the webinar. Alternatively, they can share their queries on JBM’s social media platforms as well.
“The right advice at the right time and in the right context will help these organizations tread the path cautiously and end up having a successful entrepreneurial journey. Our main objective is that everyone leaves these webinars with action points for their businesses to implement straight away,” added Renuka.
Start-ups and SMEs contribute 30% to the country’s gross domestic product (GDP) on par with the share of the oil and gas sector. And statistics have revealed that over 40,000 new companies are being formed in the mainland and various free zones, however, these companies are unfortunately short-lived as they do not have access to expert guidance to lead them through the process in times of crisis.
Even established businesses have started to feel the burn out during the times of the COVID-19 crisis and have eventually stopped growing. The webinar series aims to help these companies innovate and be prepared to tweak their business idea or model to enable their success.