Home Business & Finance Frieha Altaf awarded for “Most Influential Entrepreneur in top 100 Middle East” by Masala

Frieha Altaf awarded for “Most Influential Entrepreneur in top 100 Middle East” by Masala

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DUBAI: Frieha Altaf, one of the most influential figures in the Pakistani fashion and entertainment industry, with three decades of experience in events & PR, was recognized in the category of top 100 Most Influential Entrepreneur In Middle East. She was also applauded for the #meinbhi movement in Pakistan that raises voice against sexual harassment and for Catwalk Cares, the CSR division of her company that lends support to various causes including breast cancer awareness  

Masala’s special Collector’s Edition has been brought out every two years. The coveted list includes entrepreneurs, trendsetters, designers, actors, sportsperson and other celebrities who have hit the headlines and made outstanding contributions, highlighting the success of South Asians, in the last couple of years. 

Frieha Altaf thanked to Masala UAE for the honor. “It is an honor to be recognized as one of the top influencers of the UK, the Middle East, and South Asia. It is privileged to be here and I thanked Masala for honoring me,”

Frieha Altaf is one of the most influential figures in the Pakistani entertainment industry. She is the pioneer of PR and Event Management business in Pakistan and has an extensive experience of over 30 years of successfully executing over 3,000 fashion events all across the country including the Lux Style Awards, the definitive film, fashion and lifestyle awards, and the much- talked about Beyond Beauty, a three-day beauty expo.

The former model and actor-turned-entrepreneur  achievement has not only limited to the fashion industry but she has been at the forefront in introducing and promoting new talent, doing new collaborations, bringing sponsorship for book launches, sports events and strengthening film industry through vigorous promotional plans.

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