By Syed Muhammad Amin
KARACHI: Canada’s favorite, Second Cup Coffee Company opened its doors in Karachi recently with a bang, amidst celebrities, media, socialites and friends.
The ribbon-cutting ceremony to inaugurate the café was done by the H.E. Mr. Tolga Uçak, Consul General Turkey, Ishtiaq Baig, Honorary Consul General Morocco) with other notables Asim A. Majeed, Managing Director Second Cup Pakistan, Asad Fecto, Franchise Partner, Kashif Hussain, Director Second Cup Pakistan followed by many known personalities, Zhalay Sarhadi, Tipu Sharif, Zainab Shabbir, Shehzeen Khan and Nida Khan.
Speaking on the occasion, MD Second Cup- Pakistan, Asim A. Majeed said “After finding success across 25 stores in 8 cities around the country, we are thrilled to launch Second Cup Coffee Company, café in Karachi. We are truly grateful for the love, support and response we have received so far.”
It may be noted that Second Cup Coffee Company is a premium Canadian café brand operating since 1975. The brand first came into Pakistan in 2013 and has been expanding immensely since then. It has 500+ outlets spread over 34 countries. The café has a luxurious ambience and is known to serve the best coffee in town with the most diverse menu in black coffees, serving clean label coffees with their second sip guarantee.
Second Cup is the fastest growing and one of the largest café brand in Pakistan and aims to become the market leader in Pakistan by 2021.
The well-attended and successful launch left all guests elated with the quality of the coffee and the ambience of the café.
The PR of the launch was handled by Mass Interactive Digital and PR.