By Rafiq Vayani
DUBAI: Emirates and the ATP today announced a renewal of their highly successful partnership, with the award-winning airline signing on as Premier Partner and Official Airline of the ATP Tour for an additional five years, beginning in 2021.
The Premier Partnership renewal will extend Emirates’ commitment to the sport to 2025, having first been associated with the ATP since 2013 when the airline was a Platinum Partner.
As Official Airline and Premier Partner, Emirates will continue to receive global marketing rights and exposure through iconic on-court net branding at 60 tournaments worldwide. In 2018, ATP tournaments delivered Emirates brand exposure to a cumulative dedicated audience in excess of 1 billion, while the ATP’s worldwide platform also provides Emirates with an outstanding opportunity to showcase its unrivalled hospitality.
“It’s been a successful partnership so far and a great fit for our brand. As a global airline serving 158 destinations across 85 countries, and the ATP Tour itself taking place in 30 destinations to which we fly, along with the growing popularity of the tour, it remains a strong platform for us to connect with our customers, hence the decision to continue to being a Premier Partner and the Official Airline of the ATP Tour,” said Boutros Boutros, Emirates Divisional Senior Vice President, Corporate Communications, Marketing and Brand.
“We are delighted to have Emirates extend their Premier Partner status as the ATP Tour continues to soar in popularity as a truly worldwide sport,” said Chris Kermode, ATP Executive Chairman & President. “The Tour looks forward to further enhancing the exceptional partnership that has already been built, and the renewal reinforces the benefits the global platform of the ATP Tour provides to such a highly regarded and established brand in the sports marketing world.”