By Rafiq Vayani
DUBAI: UAE-headquartered hospitality company, TIME Hotels, has added to its growing list of accolades with the Dubai Chamber of Commerce & Industry (Dubai Chamber) CSR Label Award for the fifth year in succession.
According to the report from Dubai Chamber, TIME Hotels was the highest scoring applicant, achieving an overall score of 77.5% – 10.4% higher than the average applicant score.
Eddie Ignatius, Corporate Director of Quality & Business Excellence, TIME Hotels, said: “We are very much a community-focused company and receiving this official label for the fifth year in a row highlights our commitment and consistency. It also allows us to benchmark our own initiatives against those of other forward-thinking companies in Dubai, for whom CSR is an integral part of their overall business strategy.”
Launched in 2010 to reward corporate commitment to Corporate Social Responsibility (CSR) initiatives, the CSR Label is awarded based on performance scores across seven different criteria including human resources (training, development, welfare, Emiratisation), client relations, business development, procurement, environment, health and safety, innovation and community; with Dubai Chamber also measuring the resulting impact in four key areas, namely workplace, marketplace, community and environmental.
Majid Saif Al Ghurair, Chairman of Dubai Chamber, said: “The Dubai Chamber CSR Label honourees are not just gaining recognition, but enhancing their reputation in the market and setting an example for the rest of the business community.”
Adding to this, TIME Hotels is strengthening the positive impact it is making on local and regional communities with an impressive calendar of Corporate Social Responsibility (CSR) initiatives planned for the final quarter of 2019.
TIME will be focusing further on community engagements and social activities in conjunction with the year of tolerance. This month there will be a walk to raise awareness for breast cancer, while in November the fourth annual TIME Hotels Waiter Race will take place and in December a Gift Tolerance event will see employees exchange gifts with their fellow colleagues.
“Through our collective initiative, Tomorrow’s World, TIME Hotels has been involved in a range of activities designed to give back to and support the communities we operate in. Everything we do is backed by our commitment to have a positive impact… we don’t want to just ensure a better world, but a better tomorrow because the communities we live and work in really matter,” Ignatius said.
Additional highlights of the company’s multi-faceted CSR programme this year have included a job swap initiative, an International Women’s Day celebration to promote women empowerment, We Walk for Autism,the distribution of Iftar meal boxes to labour camps in Muhaisnah and the annual team member party which is designed to recognise and appreciate all employees for their hard work and dedication to the continued growth of the company.