DUBAI: Gangnam-Gu of Korea and Korea International Trade Association (KITA) organized the Gangnam Premium Medi & Beauty Fair 2019 in Dubai. The most-sought-after Korean aesthetic solutions exhibition showcased the latest products and solutions including a wide selection of the latest innovations in health and beauty care available to try at the event.
Held at Habtoor Palace Hotel in Dubai from October 9 to 10, the event witnessed presence of senior government officials, leading businessmen and participation of 16 cosmetic surgery clinics and cosmetic companies from South Korea.
The Gangnam Premium Medi & Beauty Fair showcased a wide range of authentic Korean beauty and personal care products in the segments of hair, skin, fragrances and wellbeing. The arrival of Korean beauty fair in Dubai showcasing authentic K-BEAUTY solutions is embraced by beauty-lovers from across the region.
Commenting on the exhibition, Gi Hyun Kim, President of KITA MENA Headquarters, said, “We are glad to organize one of the most successful beauty fair in Dubai. Korean beauty products are increasing their presence in this UAE as the sector offers an expanding market that is also giving local firms a platform for growth. Aesthetic health care and beauty care sector is booming in the UAE, positioning it among the fastest-growing market for beauty products in the world. There has been always a positive growth in the market for beauty and personal care products in the UAE.”
“There is a huge popularity for the Korean skincare routine in the UAE. Korea has a fascination with cosmetics and skincare, and we share that with the UAE at this event. In addition to eight beauty product manufacturers, we have lined up at the show eight Korean cosmetic clinics that attract both local and global patrons. Our efforts are to develop markets for Korean medical care in the Middle east,” he added.
The K-BEAUTY show, turned as place for visitors to learn Korean culture, demonstrated a cosmetic experience zone for the virtual plastic surgery and another experience zone for the traditional attire of Korean people. The event also hosted medical talk shows to create awareness among the visitors about successful cases of spine care, Korean medicine treatment and double-jaw surgery as well as K-Beauty trends. Among the successful cases presented were a twin pregnancy case through in vitro fertilization, and a non-invasive Korean medicine treatment for spinal care.
As a representative city of Medical Tourism in South Korea, Gangnam-gu attracted 378,967 international patients last year with occupancy rates 25 per cent from the total visitors in Korea and it corresponded to 95,237 in number as well as 38.8 per cent from the rate of total visitors in Seoul with the number of 245,463 people.
By country, China ranks NO.1 with occupancy rate of 40.5 per cent (38,546 persons), Japan is the next with the occupancy rates of 15 per cent (14,624 personas), and the US comes as the third with the occupancy rate of 10.6 per cent (10,125 persons). The areas of plastic surgery and dermatology care has overwhelmingly the highest rate of occupancy with 57.7 per cent, followed by internal medicine (11.3 per cent), Korean Medicine (9.6 per cent), and health check-ups (4.5 per cent). News Desk