KARACHI: Engro Foods Limited, is now known as FrieslandCampina Engro Pakistan Limited (FCEPL). The corporate identity change has followed through after obtaining the requisite approvals from SECP and the Boards of Royal FrieslandCampina and Engro Corporation Limited. FrieslandCampina has been a champion of safe dairy nutrition in many countries across Asia, Africa, Europe and this step strengthens its commitment to Pakistan.
FrieslandCampina is one of the largest dairy cooperatives in the world, owned by over 18,000 farmers. It enjoys a dairy heritage and R&D expertise of 148 years. It operates in 34 countries around the world offering millions of consumers with dairy products that are rich in valuable nutrients. FrieslandCampina brands reach more than 100 countries globally.
Pakistan is the fourth largest producer and consumer of milk globally. The population has crossed 200 million in 2019 and the nutritional needs are constantly evolving. FrieslandCampina Engro Pakistan Limited (FCEPL) is committed to providing safe and better nutrition to its consumers and customers, which is critical to counter the alarming rate of malnutrition and stunting crisis in Pakistan.
Being a company owned by dairy farmers FCEPL is determined to realise a good living for Pakistani dairy farmers and provide them with sustainable livelihoods through training on best international dairy farming practices resulting in an increasing yield per cow.
FCEPL believes sustainable dairy is the way to the future, which means achieving growth while reducing the carbon footprint through sustainable supply and production chains. As a result, there will be cost reduction in the use of energy for sustainable production of dairy products.
On the occasion, Mr. Ali Ahmed Khan, Managing Director, FCEPL, said “Pakistan is changing as a nation and it is our aim to revolutionize the dairy sector, change consumer behaviours and become the undisputed leader of the dairy industry. We are driven with living the values of our purpose. This is just the beginning; our journey will be filled with many challenges and many successes. With the help of the Government of Pakistan, our regulatory bodies, our consumers & customers, FrieslandCampina Engro Pakistan will play a pivotal role in building Pakistan stronger as a nation”.