ABU DHABI: Etihad Airways, the national airline of the United Arab Emirates and preferred airline of the global fashion industry, will once again showcase its hospitality at Barcelona Fashion Week, taking place 25 – 27 June, as part of an ongoing partnership with IMG.
Throughout Barcelona Fashion Week, Etihad will be at the sponsor’s village inviting guests to decide what kind of fashion traveller they are through its new brand platform ‘Choose Well’ – are you a Culture Seeker, Desert Explorer, or Trend-Setter. Guests will be invited to enter to win a prize package complete with luxurious fashion items, including a trip for two to Abu Dhabi, inspired by how they choose to travel. Etihad will also welcome special guest, IMG model and actress, Camila Morrone, on the first day of show.
Yasser Al Yousef, Vice President Commercial Partnerships, Etihad Airways said: “We are honoured to once again be uniquely associated with the world of fashion, this time at Barcelona Fashion Week. It provides us with a platform to promote Etihad as a world-leading global airline and connector of places and people, and our amazing home, Abu Dhabi, to a destination we recently starting flying to last year – Barcelona.”
Visitors to the show can enter the sweepstakes by signing up to Etihad Airways’ loyalty programme, Etihad Guest. The sweepstake winner will be flown to Abu Dhabi in Business class and will win a selection of high-end fashion and travel accessories from prestige brands, such as Prabal Gurung and Diane Von Furstenberg, giving them the chance to design their own Abu Dhabi adventure.
Guests will also have the opportunity to win a VIP Shopping Experience at La Roca Village, a luxury shopping destination near Barcelona and member of The Bicester Village Shopping Collection. Home to 140 boutiques offering discounts of up to 70 percent, and world-leading brands including Hackett, Tommy Hilfiger, Etro, and Adolfo Dominguez, the Shopping Experience will include a 150 euro gift card and Etihad Guest Miles on all spend.
An opportunity to showcase the local Abu Dhabi culture in Barcelona, award-winning Emirati calligrapher, Fatmah Ali Abdullah Salmeen Aldhahri, will be available to customise leather luggage tags and Aqua di Parma amenity kits with visitor’s names in Arabic as part of the Etihad activation area in the main village.
Etihad Holidays is giving travellers the opportunity to visit Barcelona Fashion Week with packages starting from AED 4,699 per person including flights, three nights in a five-star hotel and tickets to Fashion Week. Visit www.etihadholidays.comopens in a new window for more information or to make a booking.
Etihad Airways operates daily flights to Barcelona and Madrid from AED 3,000 with a two-class 787-9 Dreamliner featuring 28 Business Studios and 271 Economy Smart Seats. Etihad Airways will be reporting from Barcelona Fashion Week between June 25 and 27. BIZ TODAY MONITOR