Home Business & Finance Emirates NBD and Emirates Skywards define new standards for loyalty in UAE

Emirates NBD and Emirates Skywards define new standards for loyalty in UAE

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DUBAI: Emirates NBD and Emirates Skywards, the loyalty programme of Emirates and flydubai today launched the Emirates NBD Skywards Savings Account and Visa Debit Card, the UAE’s first banking solution to earn Skywards Miles when a customer saves and spends.

Targeting the affluent and Priority Banking segments, the Emirates NBD Skywards Savings Account and Visa Debit Card offers customers the opportunity to earn up to 5 Skywards Miles for every US dollar of spend, based on their savings account balance. This one-of-a-kind programme offers the highest Skywards Miles earning in the market.

Customers can redeem their Miles for an extensive range of rewards, including flights with Emirates, flydubai and other partner airlines, flight upgrades, hotel accommodation, excursions and shopping.  The bank’s Priority Banking customers will also obtain attractive interest rates ontheir Emirates NBD Skywards Savings Account balances.

Commenting on the new product, Suvo Sarkar, Senior Executive Vice President & Group Head – Retail, Banking and Wealth Management, Emirates NBD, said “We are pleased to bring to market the Emirates NBD Skywards Savings Account and Visa Debit Card, an innovative banking solution offering Skywards Miles for spends linked to savings. Spends on our debit cards continue to grow well at over 15% p.a. led by the travel sector and the new program will help customers earn higher rewards on their spends while encouraging them to save more. The new product also complements our flagship Emirates NBD Skywards Credit Card program which has recently completed a decade.”

The Emirates NBD Skywards Savings Account and Visa Debit Card also offers customers up to 50,000 bonus Skywards Miles, complimentary Emirates Skywards Silver membership and free access to over 900 airport lounges via LoungeKey.

“Emirates Skywards and Emirates NBD have enjoyed a longstanding partnership catering to our customers. Our membership base has been steadily increasing, especially in the UAE and we constantly work towards providing our members more opportunities to earn so they can reach aspirational rewards much faster. We are pleased to launch the Emirates NBD Skywards Savings Account and Visa Debit Card giving our shared customers yet another avenue to earn Skywards Miles on their everyday spend based on their savings account balance,” said Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards. BIZ TODAY REPORT

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