Home Business & Finance ROLI launches futuristic music-making devices in United Arab Emirates

ROLI launches futuristic music-making devices in United Arab Emirates

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DUBAI: ROLI, the London-based technology company that is developing a new hardware-software platform for making music, today announces its launch in the United Arab Emirates with new partners Denaster and Mediacast.

ROLI makes the award-winning Seaboard RISE and ROLI BLOCKS, which media reviewers have called “utterly unique” and “two of the most compelling music-making devices in recent memory.” The company has expanded rapidly since its founding in 2009, and its entry in the UAE marks the first time that music-makers in the region can experience its uniquely touch-responsive musical devices.

“We want to empower everyone to make music through next-generation instruments that are powerful, versatile, and approachable. We’re delighted to introduce music-makers in the UAE to instruments that are acclaimed across the world.”

ROLI products are now available and on sale at Dubai Duty Free and Virgin Megastore.

ROLI’s two newest products are the Seaboard Block — a smaller, more affordable model of the Seaboard and the Lego-like Songmaker Kit.

ROLI’s Songmaker Kit Unites two state-of-the-art, touch-responsive playing surfaces. Play melodies with Seaboard Block, a super-powered keyboard. Play drums and control effects with the Lightpad Block M. Record loops easily with Loop Block. Everything’s right there for building any style of track, anywhere. The ROLI Songmaker Kit gives you a complete studio experience which includes:

  • 24 keywave Seaboard Block
  • lluminated Lightpad M playing surface
  • Loop Block for production control
  • Customizable modular system
  • 100s of free sounds
  • Software bundle worth $400: Equator, Ableton Live Lite, Tracktion Waveform, Strobe2 Player
  • Protective Snapcase

Pharrell Williams, Grimes, RZA from Wu-Tang Clan, A.R. Rahman, and Hans Zimmer are among the world-famous musicians who currently use ROLI products. Joining them are many more music-makers — of all skill levels, backgrounds, and locations — who are discovering a new way to express themselves.

Watch the new film Songmaker Kit: Create a Track Anywhere to learn more about its amazing features.

Price details: prices start at

PRODUCT RETAIL PRICE*
Roli – Lightpad Block M  AED       759.00
Roli – Seaboard Block  AED    1,149.00
Roli – Songmaker Kit  AED    2,399.00
Roli – Seaboard RISE25 (JPAC)  AED    3,699.00
Roli – Seaboard RISE49 (JPAC)  AED    4,499.00
Roli – Live Block (JPAC)  AED       309.00
Roli – Loop Block (JPAC)  AED       309.00
Roli – Touch Block  AED       309.00
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