DUBAI: Casio Middle East (CME) recently launched the stellar G-SHOCK and New Era® collaboration model for the region. The limited-edition timepiece was first unveiled globally in July this year as part of G-SHOCK’s 35th anniversary celebration.
Casio partnered with New Era, a popular headwear and apparel brand, to produce the memorable watch in keeping with the G-SHOCK spirit of creating and offering outstanding products to the international market. The new model is inspired by New Era’s signature baseball cap, the 59FIFTY® brand. Its base model is the square DW-5600, whose shape and dark coloring recalls the look of the original G-SHOCK.
The face of the collaboration model is colored in black with gold accent. The deposition mirror face combined with the matte black finish of the band highlights the gold coloring. Furthermore, the back cover is impressed with the New Era® flag logo, while a special package sports the G-SHOCK 35th anniversary logo and the 59FIFTY® logo embroidered on the front. Both the product and the package are designed to reflect the New Era® world view.
Koji Naka, Managing Director, CASIO Middle East FZE, said: “All G-SHOCK loyal fans in the Middle East are in for a major treat as we officially launch this new and highly anticipated collaboration model across the regional market. We are confident that the unique timepiece will receive an overwhelming response from the community and we are excited to see their positive feedback. This new model, which reflects both Casio and New Era’s uncompromising attitude towards quality, will be a valuable addition to our patrons’ range of G-SHOCK collection.”
The model is priced at AED 645 and is now available at New Era Al Wahda, New Era Fujairah, New Era City Centre Deira, Beyond The Street Mercato Mall, Beyond The Beach Ibn Batutta Mall. News Desk