Home Business & Finance Her Excellency Reem Al Hashimy will join experts to debate findings of the 10th ASDA’A Burson-Marsteller Arab Youth Survey

Her Excellency Reem Al Hashimy will join experts to debate findings of the 10th ASDA’A Burson-Marsteller Arab Youth Survey


DUBAI: UAE Minister of State for International Cooperation and Director General, Dubai Expo 2020 Bureau, Her Excellency Reem Al Hashimy, and other leading experts will debate key findings from the 10th annual ASDA’A Burson-Marsteller Arab Youth Survey when they are unveiled at the Armani Hotel, Dubai, on Tuesday, May 8.

In addition to Her Excellency, the high-profile panel will comprise Dalia Khorshid, Former Investment Minister of Egypt; Turki bin Abdullah Aldakhil, General Manager of Al Arabiya News Channel; and Prof Tom Fletcher, CMG, Visiting Professor of International Relations at NYUAD and Visiting Professor and Special Advisor at the Emirates Diplomatic Academy. The panel will be moderated by Nadine Hani, Senior Business News Presenter, Al Arabiya News Channel.

Sunil John, Founder, ASDA’A Burson-Marsteller and President, Middle East, of Burson Cohn & Wolfe, said: “We’re delighted to be hosting such a high calibre panel at this year’s Arab Youth Survey and we anticipate a thought-provoking debate to follow the unveiling of the findings. The milestone 10th edition promises to be more insightful than ever as we look at how the events and developments from the past decade have impacted young people across the region and get a greater understanding of the challenges and opportunities that lie ahead.

“The Arab Youth Survey is much more than just data, it is a platform for young Arabs to have their voices heard around the world. It revealsthe hopes, aspirations and fears of the peoplewho will shape the region’s future. It provides governments and businesses with actionable insights to make more relevant and effective decisions during times of great change.”

Before the debate, the findings of the Survey will be unveiled by Sunil John and Curtis Freet, CEO, PSB Research. The event will be livestreamed across Facebook, Instagram and Twitter and at www.arabyouthsurvey.com, where the results of this year’s Survey will be made immediately accessible to governments, businesses, academics, media and the public.

The ASDA’A Burson-Marsteller Arab Youth Survey is the largest survey of its kind of the Middle East’s largest demographic – its youth. For the 10th annual survey, international polling firm PSB Research conducted 3,500 face-to-face interviews with men and women aged 18-24 in 16 Arab states, between January 21 and February 20, 2018.This year’s findings, marking 10 years of the Arab Youth Survey, shed light on young people’s attitudes on thepast decade, which has encompassed the global financial crisis, the Arab Spring, the rise of Daesh (ISIS) and a fall in global oil prices, as well as their aspirations for the next 10 years. News Desk

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