By Rafiq Vayani
KARACHI: Huma Nassr along with her power packed team revealed the details of the upcoming production of Shaan-e-Pakistan, while addressing the media and guests on its opening night “Ek Shaam Pakistan Ke Naam” held on 2nd May in Karachi. With the success of its past editions in New Delhi and Lahore; this year Shaan-e-Pakistan is set to take place in Karachi and will conclude the campaign on 4th May Shaan-e-Pakistan SEPHUBxSOPRITTI.
Huma Nassr addressed the guest as the founder and creator of this prestigious platform alongside her was the renowned fashion influencer Huma Adnan who is making her association as the Mentor for the fashion side of this campaign/platform; Frieha Altaf; CEO of Catwalk is the event supporter and collaborator, Rimple & Harpreet Narula; the celebrity designers of Indian block buster movies Padmaavat fame this year from India and Ahsan Bari as the music producer for Ek Shaam Pakistan Ke Naam opened the night with his sufistic collaboration with electronica.
Irfan Pardesi is leading entrepreneur businessman and brother of Huma Nassr also speaking candidly said; “it’s a movement Shaan e Pakistan is not an event it’s not show, it’s a movement and movements take decades to gradually get the results, but Huma’s consistency and her determination is an inspiration within the family.
I stayed in South Africa for some while and during that period I was fortunate enough to stay next to legendary Nelson Mandela. He always use to say that “people have different beliefs, different opinions and there are always differences between them, we must learn to appreciate the differences between people and thats what diversity is all about”.
In order to weave societies we have to look at common aspects, historically sports, arts and culture are few subject that unite us.
Huma has been pushing for promoting arts and culture between our countries, she is doing fine till now and I wish her success in future also. I would also take this opportunity to welcome friends from India and I hope that you enjoy your trip. Irfan said.
Frieha Altaf was also present to support this movement and said; “these type of movements are showcasing Pakistan in positive light and I fully support the vision of Huma Nassar and gave her full support and assurance for the betterment of this campaign”.
Huma Nassr while speaking to press at the launch said; “with every season; we put new formats and associate with people to ensure quality and consistency of this Campaign. This year with my association with Pritti Nanda; is to ensure we give a quality collaborative experience of fashion, art & music. This is also the first time Shaan-e-Pakistan will be going Digital first and is being self-produced as Content.
Huma Nassr welcomed and announced the musicians performing on Day 1 and the Fashion Designers showcasing on Day 2; famous designers from India Rimple & Harpreet Narula will be showing casing their creations in their segment “The Padmavat Experience” and power-couple Huma Adnan and Amir Adnan “Yeh Hai Shaan-e-Pakistan” along with Komal Chawla who is an emerging designer debuting this year and Reema Ahsan from Lahore.
This will be the first time a collaborative experience of Fashion, Music and Art will be showcased with Ahsan Bari as the musician and he will be collaborating with the designers for their exclusive music and art which will be curated by Maryam and Safwan Sabzwari of Six Eyes Collective. The grand Fashion Soiree will be hosted by Hira Hussain.
On Day 3 there will be a full day exhibition of the participating fashion designers which is open to public in Pearl Continental Hotel, on 4th May. The Indian designers will also be taking orders as well as showcase a luxury collection of 150 Garments.
On the concluding note Huma Nassr said; “I am very thankful to all the guest, media and publications to support me in my movement and this campaign of collaboration and showcasing Pakistan in a positive manner. I am very thankful to all my partners like RoohAfza, Nueplex Cinemas, Rose, Pith and all other association this year who ensured the campaign keep moving; with ARY as Official Media Partner and City FM 89 as official Radio Partner.