DUBAI: OSN, the region’s leading entertainment network, has partnered with the Middle East & North Africa’s award-winning Arabic children’s edutainment provider, Lamsa, to ensure even more value to customers through an easy-to-use, child-friendly mobile app.
The collaboration represents a mutual value-driven initiative that amplifies OSN and Lamsa’s focus on delivering engaging, culturally relevant and interactive content experiences for families across the region.
As part of the strategic partnership, OSN will facilitate a one-year free subscription to the app on selected subscription packages, guaranteeing access to all-new programmes, while assuring unrivalled value for children and families.
With more than 10 million users across the region, the app is ranked at number one in the ‘Kids’ and ‘Family’ categories on iTunes and the Play Store, offering hundreds of interactive edutainment options for children across the region.
Neil Martin, Chief Commercial Officer, OSN, said: “Our customer is at the very heart of every OSN partnership with the objective of delivering the utmost convenience and value added digital experiences for families across the region. Now, through OSN’s partnership with Lamsa, digital natives with Arabic as their mother tongue will be able to engage invaluable edutainment using the easy-to-navigate mobile app, bringing about what we believe to be a great opportunity to engage our younger audience and families in a meaningful and valuable manner.”
Badr Ward, Chief Executive Officer and Founder of Lamsa said: “Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa. Our partnership with OSN is in line with our vision of ‘Empowering generations, one child at a time’.”
Lamsa, which recently won the prestigious Etisalat Digital Book of the Year award, as well as Google’s children’s app of the year 2017, is the leading children’s edutainment platform in the region. Lamsa which means ‘touch’ in Arabic, is based on the concept that children have a world of imagination, learning and creativity at the tap of a finger. The app has been designed based on this, and its fluidity and interactivity represent Lamsa’s vision to give children a world where they can learn, play and create with culturally relevant content that is fun, safe and trusted.