KARACHI: UBL inaugurated Pakistan’s first-ever Digital Lab at a ceremony held in Karachi recently. The lab which was built in collaboration with IBM, will provide an environment for UBL’s interdisciplinary teams as well as its network of start-ups, Fintech, ecosystem partners and academia to develop personalized and engaging digital ‘customer experiences’.
The Lab was inaugurated by Sir Mohammed Anwar Pervez, OBE, HPk, Chairman UBL & Bestway Group UK. He was accompanied by members of the Board of Directors of UBL, Sima Kamil, President & CEO, UBL and senior executives from both UBL and IBM.
UBL leads the banking and financial sector in Pakistan. With a base of over 4 million customers, the Bank boasts Pakistan’s widest network of over 45,000 customer touch-points and presence in four continents. UBL’s decision to collaborate with IBM to build a Digital Lab stems from its decision to contribute to Pakistan’s digital landscape by transforming its customer experience and reinventing its existing capabilities.
Speaking on the occasion, Sir Mohammed Anwar Pervez, OBE, HPk, Chairman UBL and Bestway Group UK said, “This first of its kind initiative, which is being led by UBL, will add stimulus to the vibrant technology-based financial sector of Pakistan. It is in line with our aspirations for UBL.”
“UBL strives to be the best digital bank in Pakistan. It continuously invests in digital and mobile technologies to enhance customer experience and accelerate the national objective of Financial Inclusion”, said Sima Kamil, President & CEO, UBL. “We are confident that IBM Design Thinking is the right approach to help create personalized customer experiences.”
Located in Karachi, the Digital Lab will be based on the IBM Thinking Framework, IBM’s approach to applying creative business solutions at the speed and scale modern enterprises require. It will also help customers to place end users at the center of their innovation when addressing issues and developing solutions. Says press release