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Nikon launches latest D850 camera

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KARACHI: The launch of Nikon’s 45.7MP full-frame DSLR camera, D850, took place here recently in a press conference at Marriott hotel.

Noraiz Nasir & Nial Nasir Directors of Camtronx/Nikon Pakistan gave his welcome address. He stated on the occasion, “Technology has transformed content creation today and has allowed us to offer the photographers’ community more options with stronger performance and superior quality.”

A brief Introduction was then given by Mr Hiroki Yamaoka, General Manager,Nikon Singaporeon the salient features of the camera.He explained that full-frame cameras use a sensor that is equivalent to 35mm film (36x24mm) and preserves the full view without the image getting chopped off from the sides, especially with wide-angle lenses whereas, the other formats use smaller sensors.

Nikon Photographers experience of D850 was then shared through visual presentations. Two videos were shown – one by Tapu Javeri on fashion photography, and the other on nature by Atif Saeed—both of which were a visual treat and aptly displayed the camera’s unique qualities.

To the delight of the media present, Fardan Arif, Regional Manager Nikon Middle East, introduced the “Nikon Premium Member (NPM) programme.” The programme is designed to reward its premium customers with certain lifetime privileges and a few stipulated annual benefits, including exclusive advanced photography workshops, educational photography photo tours to breath-taking locations, occasional discounts on gear, free and priority gear servicing, free gear loans, and more. He also shared the specs of D850.”

Summing up the conference, Marketing Manager Nikon Pakistan/Camtronx, Syed Zubair Qutab said, “We have always dedicated ourselves to promoting photography and young talent in Pakistan and have strived to portray a positive image of our nation through photography.’’

The event was attended by Pakistan’s renowned photographers Shahnawaz, Kashif Qadri, Kashif Rashid, Shoaib Ali and Ghalib Hussain among many others, as well as by members of social, print and electronic media who appreciated thelaunch of such activities in Pakistan. News Desk

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