KARACHI: Daraz.pk, Pakistan’s largest online marketplace, is proud to present The Great Online Shopping Mela (GOSM). GOSM is about bringing people, technology and shopping together in one exciting, multi-layered event! Par the course for the ecommerce leader, Daraz is not only assembling exciting deals, flash sales and discounts up to 67% for GOSM, it’s going all the way in integrating the event in partnership with GroupM.
The Great Online Shopping Mela will break new ground in digital advertising and ecommerce and is expected to generate significant buzz both online with great surprises expected from event sponsors the likes of Unilever, Nestle, L’oreal, Pepsi, Chevron, WB Hemani and more. Joining the event is also an ensemble of digital partners including Careem, Foodpanda, PakWheels, Jovago, Pink Paxi, Find My Doctor and Pizza Hut.
In the words of Daraz Managing Director Zain Suharwardy, “It’s 2017 and we can no longer speak of the lives we lead online as separate from our offline reality. The two are increasingly married to the other. And that’s the theme of The Great Online Shopping Mela: celebrating the various ways online shopping and internet culture bring joy, convenience and connection to our lives.It’s about recognizing the role ecommerce plays in spreading joy in a spontaneous way. We will work with partners across the ecosystem, from financial services, media, telecoms, top brands, fashion and apps to maximize e-commerce impact.”
Daraz collaboration with digital marketing leader GroupM is an especially attractive prospect for advertisers and concerned stakeholders.
Chief Marketing Officer Daraz, HamaadRavda commented saying, “The Great Online Shopping Melawill break new ground in getting top brands even further invested in ecommerce and digital marketing including Facebook and Google advertising solutions. Against the backdrop of rising internet penetration and teledensity, the importance of digital in the media mix today is inestimable and GOSM provides an opportunity for top brands to test out and scale their efforts in e-commerce.” News Desk
