DUBAI: The leading Bollywood entertainment channel, B4U Plus today announced that it is ranked the second most preferred and viewed Asian entertainment channel in the UAE by the leading market research company, IPSOS.
In its recent affluent survey, IPSOS has ranked B4U Plus second – due to its highly engaging content and popularity among females from the age group of 25 – 44. In addition, it popular ‘Star Stop’ programme (airs every Saturdays at 19:00 hours) which features candid interviews with actors and celebrities is ranked as the number 1 television show across all the Asian channels with an average GRPs of 11.7. B4U Plus is the only free to air channel that has a viewership of over 8 million in the Middle-East. The leading entertainment channel offers a variety of genre Bollywood shows and movies, including the latest Bollywood scoop and news.
Commenting on the achievement – Ashok Shenoy, Head of International Business said, “We’ve been aggressively focusing international expansion and MENA territory is a very important part of our plans. There will be more change & more disruption with new channels which we aim to launch in MENA, – all of which will lead to a broader, deeper, and more rewarding landscape for B4U to entertain viewers than ever before.”
Zeeshan Sajid Amin – Business head B4U Network ME said, “B4U Network has been in the Middle East for over 10 years and is committed to offering viewers the finest entertainment. This rating further reflects our constant effort to provide innovative content that suits the audience’s preferred viewing times. Being the only free to air Hindi entertainment channel gives us that additional mileage that other paid channels don’t have.” PR