DUBAI: With top executives from Singapore-based Giti Tire Dubai, the company has inaugurated its first Giti flagship store last week in Dubai’s one of the prime industrial zone, Dubai Investment Park, in partnership with Amin Auto Care, a 32 year old auto service provider based in the UAE. The inauguration marked the ceremonial signing of a ‘Commitment to Service’ by both partners to provide world class customer service.
One of the world’s largest tire companies with USD $3.4 Billion (Dh 12.47 Billion) revenue in 2017, Giti Tire has had a strong presence in the Middle East for more than 25 years, selling different brands in the region. However, the recent introduction of its flagship Giti brand and its new product and communication offerings has put the company more in the spotlight.
Giti Tire new mega flagship inauguration was lead by Mr. Chris Bloor, Executive Director of International Sales and Marketing and Mr. Chandran, Managing Director of Amin Auto Care, along high officials from Singapore and UAE and local partners. UAE’s Product Marketing Manager Manish Rathor later lead a tour to the store.
While emphasizing the importance of Dubai as the Middle East’s first Giti Tire flagship store base, Mr. Chris Bloor, Executive Director of International Sales and Marketing, Giti Tire, said: “The flagship store opening in Dubai is symbolic of Giti opening new doors across the region. The Middle East is important to Giti Tire’s objectives and providing top service in this region which will continue to be a major focus, across all tire types and segments. We are happy to partner with Amin Auto Care. Giti’s retail store programme carefully selects only the stores with best service, customer experience.
Giti Tire’s dedication to retail service was highlighted by an unveiling and signing of a ‘Commitment to Service’ agreement, signed both by Giti Tire and Amin Auto Care executives.
Prior to the signing, Elson Tsai, Head of International Marketing for Giti Tire, shared the importance of the commitment. “The signing of this today is more than just a paper, but a shared agreement for Giti and Amin Auto Care to provide the best levels of service the entire local community. Through this commitment, we will be able to achieve success and grow further together”. “Each Giti Flagship store must adhere to the principles of the company and brand in order to be selected,”, he said.
With a full range of passenger car, SUV/4×4, and commercial truck and bus tires produced in eight factories in China, Indonesia, and the US, as well as expanded brand presence, Giti Tire is strongly poised to continue growing its brand presence in the Middle East, where it has dedicated distribution partners in all major markets. Adding into its 35,000 global employees and 12 offices around the world, Giti Tire recently established a local Middle East office located in the Dubai Free Zone. BIZ TODAY REPORT