BIZ TODAY REPORT
KARACHI: Aiming to support and promote national industry, and to honour loyalty of consumers with any brand of their choice, Pakistan 1st Consumer Loyalty Award 2018 will be held in connection of World Consumer Day on March 14th, 2019. An awareness seminar will also be held concurrently at a local hotel.
World day seminar and awards will be organized by the Consumer Rights Protection Council of Pakistan (CRPC) and Medionix.
This was announced by Shakeel Ahmed Baig, Chairman CRPC while addressing a press conference held on Tuesday here at Karachi Press Club. President PEAK Private Schools Association Sindh Syed Shahzad Akhter, CEO Medionix Akhtar Shaheen Rind, Chairman Social Department University of Karachi Dr. Muhammad Shahid, CRPC Vice Chairman Imran Khaliq, Directors Manzoor Hussain, Ali Bukhari, Sofia Khan, Farhan Usman, Focal Person Syed Muhammad Danish were also present.
Shakeel Ahmed Baig said that different programs and awards are held round the year in the name of consumers but it is the first time when consumers are directly being honoured with Consumer Loyalty Award. It is very common in Europe and West that consumer is considered always right, and respected all the time. Consumer is the backbone of each industry but unfortunately they are ignored most of times in Pakistan, he deplored.
World Consumer Day is celebrated on March 15th every year. CRPC also organizes events every year on this day. This year “Seminar on World Consumer Day & Pakistan 1st Consumer Loyalty Award 2018” will be held on March 14th at a local hotel. We have support from reputed national brands having trust of consumers, Pakistan Standards of Quality Control Authority (PSQCA), Commissioner Karachi Office and Sindh Food Authority for this seminar, he infomred.
Sindh minister for local government Saeed Ghani will be chief guest and Justice Retd. Wajihuddin Ahmed will preside the event. Advisors to Chief Minister Sindh Rashid Rabbani and Waqar Mehdi will also be guests of honours.
In new era of CPEC, there is growing need to support and promote national brands so they could compete with international market. Taking advantage of this event, we will also present Pride of Humanity Awards to those philanthropists who are reason for smile on faces of millions of families. Due to their philanthropy, Pakistan is counted on top in the world on this account, he mentioned.
In the last of press conference, draws were completed to chose loyal consumers for awards in presence of senior journalists.