Home Business & Finance New “Nutra” brand rocks at Gulfood Trade Show 2019 in Dubai World Trade Center

New “Nutra” brand rocks at Gulfood Trade Show 2019 in Dubai World Trade Center

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By Rafiq Vayani

DUBAI: Being the largest dates’ producer in the world, Al Foah a subsidiary of SENAAT owned by the Abu Dhabi Government, is participating with an innovative products’ range of international premium dates, represented in several brands, at the Gulfood Expo 2019, held from 17 to 21 of this month at the Dubai World Trade Center. This expo is considered one of the largest and most important venues in food, beverage and hospitality sectors in the world.

Al Foah stand at Gulfood Trade Show 2019 in DWTC

H.E. Eng. Dhafer Ayed AL Ahbabi, Chairman of Al Foah’s Board of Directors, mentioned that that Al Foah’s vision in the field of research and development is to offer health products of high nutritional value that satisfy the tastes of all consumers and become an integral part of their daily lives. He points out that as part of Al Foah’s participation at Gulfood Expo this year comes the launch of a new product line tagged “Nutra”, which comes in new packaging and attractive colors that would attract visitors to savor the taste of “Nutra” dates; the best gift nature can offer to consumers. H.E. AL Ahbabi commented that “Nutra” dates are a perfect, trustworthy, wholesome and healthy product of nature, as such dates burst with all nutrients necessary for a healthy life and optimum growth. The new brand has been launched after several studies and research to identify trending tastes and requirements of target market; i.e. a healthier more organic food product. The assortment of “Nutra” packages comes in a variety of species: medjool, saqai, sukkari, lulu, khalas and organic medjool.

khalas

It is worth mentioning that the source of inspiration for the brand “Nutra” was nature itself, the basic principles of the Arab culture: generosity and interdependence, and a healthier lifestyle based on natural energy sources. In choosing the name “Nutra” for the new brand, easy pronunciation and memorizing of the word was taken into consideration. The brand word “Nutra” itself is derived from two words: natural and nutritional; thus it tags the product as healthy and rich in nutrients which the body needs, as well as being a natural product that comes with no manufacturing process. And thus, consumers are provided with a modern and healthy product.

lulu

H.E. AL Ameri added that Al Foah’s vision in the field of research and development is to offer health products of high nutritional value that satisfy the tastes of all consumers and become an integral part of their daily lives. He points out that as part of Al Foah’s participation at Gulfood Expo this year comes the launch of a new product line tagged “Nutra”, which comes in new packaging and attractive colors that would attract visitors to savor the taste of “Nutra” dates; the best gift nature can offer to consumers. H.E. AL Ameri commented that “Nutra” dates are a perfect, trustworthy, wholesome and healthy product of nature, as such dates burst with all nutrients necessary for a healthy life and optimum growth. The new brand has been launched after several studies and research to identify trending tastes and requirements of target market; i.e. a healthier more organic food product. The assortment of “Nutra” packages comes in a variety of species: medjool, saqai, sukkari, lulu, khalas and organic medjool.

medjool

It is worth mentioning that the source of inspiration for the brand “Nutra” was nature itself, the basic principles of the Arab culture: generosity and interdependence, and a healthier lifestyle based on natural energy sources. In choosing the name “Nutra” for the new brand, easy pronunciation and memorizing of the word was taken into consideration. The brand word “Nutra” itself is derived from two words: natural and nutritional; thus it tags the product as healthy and rich in nutrients which the body needs, as well as being a natural product that comes with no manufacturing process. And thus, consumers are provided with a modern and healthy product.

organic

H.E. Musallam Obaid Bal Khales AL Ameri, CEO of Al Foah Company, said that Al-Foah’s booth at Gulfood 2019 is preparing to welcome many visitors and people interested in dates products from all over the world, noting that more than 90% of UAE dates are exported to more than 45 countries worldwide.

saqai

H.E. AL Ameri added that Al Foah Co.’s participation this year in Gulfood coincides with the launch of Al Foah’s new identity, which has recently been formed to completion, adding that such new identity aims at raising Al Foah’s ambitions to continuously outreach excellence by initiating a renewable phase of excellent services that Al Foah customers have been accustomed to during the past period. H.E. AL Ameri expressed that such initiation, on which an integrated teamwork from all of Al Foah’s departments works hardly to ensure its success, in addition to the energetic and enthusiasm efforts exerted by all strategic partners of Al Foah, give a deep satisfaction that the family spirit in Al Foah Company is so strong and interconnected, and that all members of such great family function properly to the honor of this precious country, and work hard to achieve one goal: to place Al Foah Co. as the best cultural ambassador for luxury UAE dates around the world.

sukkari

H.E. AL Ameri affirmed that the announcement of the Al Foah’s new identity gives the company a new dimension and motivates it to work harder and give more towards upgrading the date palm sector in the country; all while the new identity of Al Foah Co. becomes one with the national identity of the country, as both are founded on the blessed spirit of the palm tree.

Commenting on the annual participation of Al Foah in this important venue,

For his part, H.E. Mohamed Ghanim AL Qesaily AL Mansouri, Deputy CEO of Al Foah Company, said: “Al Foah is always keen to satisfy the desires of consumers in line with their needs. All brands are innovative and come in modern and upscale packing. Our “Date Crown” brand is one of our first retail international brands from Al Foah and is presently holding a significant share in the market locally and internationally. The “Date Crown” product line is popular for its wide range of packing sizes and shapes that meet the needs of the larger segment of the community.

H.E. AL Mansouri also mentioned that “Date Crown” brand includes a wide range of products such as date syrup, date paste, compact dates, pitted dates, and dates coated with exquisite Belgian chocolates and different flavors; all aiming to satisfy all tastes and include a variety of the finest types of UAE dates. It is noteworthy that the brand “Date Crown” today has reached an unprecedented market share to hold advanced positions and ultimately achieve a huge presence at local and international markets.

It should also be noted that “Zadina” is the leading brand and cultural ambassador for the UAE’s luxury dates. The brand is available in several state-of-the-art stores across the country.  Zadina’s innovative range of products includes dates coated with exquisite Belgian chocolates, and offered in elegant gift boxes and luxury trays, as well as dates stuffed with nuts and dried fruits. In addition, that “Date Halwa” product line, which offers dates infused with cardamom, saffron, and nuts flavors, are constantly admired by consumers.

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