LAHORE: The Pakistan Fashion Design Council (PFDC) in collaboration with L’Oréal Paris, the world’s leading beauty brand, is set to present PFDC L’Oréal Paris Bridal Week (PLBW18) which will officially commence on 4th September 2018, marking the eighth consecutive year of the bridal couture platform.
This year at PLBW18, the PFDC welcomes a mix of established and contemporary designers within an enlarged scope of the bridal platform introduced last year, following two distinct set of shows.
To this end, the PFDC presents a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers including 4 solo shows along with a series of grouped/duo shows. The designers set to showcase solo are Faraz Manan, Saira Shakira, NidaAzwer and Ali Xeeshan along with collections from HSY, Hussain Rehar, Jeem by Hamza Bokhari, Misha Lakhani, Nickie n’ Nina, Nomi Ansari, Republic and The House of Kamiar Rokni. Further, new bridal designers being introduced by the PFDC this year in the luxury evening segment are: Rema & Shehrbano, Zainab Salman and designer Hira Ali whose show has been sponsored by the PFDC, in continuation of their consistent efforts to guide and mentor new design houses.
In the early evening, the PFDC brings to fashion week bridal and trousseau shows from popular, commercially acclaimed brands including Ahmad Bilal, Ahmed Sultan, IVY, Rici Melion & Sara Rohale Asghar, alongside upcoming designers FAS, Mehroze Khan and Tabya Khan.
Sehyr Saigol, Chairperson of the PFDC, has said: “With each fashion week, we strive to create highly anticipated trends, concepts and talent in the industry all the while maintaining our authenticity and driving the credibility of fashion in Pakistan forward. Ensuring the integrity of our platforms, we consistently aim to embody the latest innovations in the fashion world each season with a spirit of continuous evolution. I am particularly happy to reveal the exciting line-up of this year which promotes an eclectic mix of designers. In the spirit of nurturing emerging talent, the PFDC is also delighted to be a patron of the work of promising young designer Hira Ali, sponsoring her show this year. As with every PLBW, we are delighted to build on our partnership with the world’s most important force in beauty, L’Oréal Paris. With our Beauty Meets Fashion platform, we aim to collaboratively establish the regions’ fashion and beauty looks for 2018-2019.”
Musharaf Hai, Managing Director L’Oréal Pakistan,has said: “Bringing the latest developments and innovations continuously to the forefront of the world of beauty and fashion, the PFDC and L’Oréal collaboration grows stronger each year – now celebrating 8 years of partnership.The synergy to empower Women is created by the Beauty métier of L’Oréal; the world’s leading beauty company, combined with PFDC representing numero Uno in the business of Fashion. Being true to our global initiative of “Beauty for All”, we believe in not just calling the trends, but also bringing sustainability, diversity and inclusiveness to the realm of Beauty.”
In continuation of the Beauty Meets Fashion platform each season, L’Oréal Paris will also redefine both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Hair Care products. The participating bridal week hair and make-up styling team for PLBW 2018 will be N-Pro/NGENTs.
The PFDC is proud to continue their partnership with L’Oréal Paris as their title sponsor while introducing J. as the official fragrance partner, Borjan as the official footwear partner, Aquafina as the official beverage partner, Lays as the official snacking partner, Careem as the official transport partner along with Engine as an associate sponsor.
PFDC L’Oréal Paris Bridal Week [#PLBW18] will be directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, City FM 89 and Radio1 FM91 as the official Radio Partners and security by PEL with media management by Lotus Client Management & Public Relations. News Desk