KARACHI: EMI Pakistan releasing Asad Ahmed’s new music video for his song “Will You,” today, which is said to embody the true essence of Asad Ahmed’s music and is the most power packed track of the album “Rebirth,” released last year. The track gives fans an insight into the artist’s experience of performing live in front of thousands of his cheering fans.
“Will You” has been directed by Amaan Ahmed, who has a reputation of telling stories through breathtaking visuals. His video makes the viewer feel as if he is witnessing a live performance and is in the middle of all the action and energy on stage. It also captures moments of Asad’s debut sold out show in Karachi with footages of rehearsals, the live performance and backstage shots.
After a great response received on Asad’s rock instrumental album “Rebirth,” here is what he had to say about his new music video: “‘Will You’ is one of my favorite instrumentals to perform live. It was a no brainer to do a live feel music video for the track, as being high energy and possibly the heaviest track from the album, it deserves nothing less than an energetic performance video. Releasing this track further solidifies my vision for bringing instrumental rock back to mainstream music in Pakistan. Being the first person to attempt this and that too successfully, I consider myself very fortunate and am incredibly grateful to my fans for allowing me to play my music the way it should have been played all along.”
He further added, “After 30 years with EMI Pakistan, from 1988 all the way up to 2018, giving the gift of music to the people of Pakistan and the entire world still manages to put a smile on my face.”
While speaking about the release, Zeeshan Chaudhry, COO of EMI Pakistan, stated, “It gives us great pleasure to release Asad Ahmed’s new music video “Will You.” EMI Pakistan is always exploring newer genres, therefore, when Asad came to us with an instrumental album, we knew it was the perfect time to take the leap from conventional Pakistani music. It is very exciting for us to see the kind of response and support we have received over the release of Asad’s rock instrumental album “Rebirth.” Capturing the real energy of this performance track on stage is no easy job and Aman has tremendously done justice with the video. We, as a record label company, are always looking for undiscovered artists who are serious about their work, love making music and would like to contribute to the music industry.With the release of “Will You” we are calling out those artists and are committed to facilitating them and providing them with the expertise needed in getting ahead.”
The video has been exclusively launched on EMI Pakistan’s official YouTube Channel and shall be available on other video platforms later.