‘Organics’ is a local brand for all your hair & skin problems in a very organic way, this was stated by Tooba Iqbal CEO and co-founder and ‘Organics’ with her sister Bushra Iqbal. The sister duo were speaking to BizToday correspondent at the inaugural meet up of Queens; The Beauty Blog, The Beauty Meet held recently at the Pranzo.
When asked, how did you start ‘Organics’? Tooba Iqbal replied; “high-end branded cosmetics are extremely expensive and not that easily accessible, whereas others compromise on quality and that too isn’t easily available at times. In addition to high-prices, un-availability and quality issues, too much amount of chemicals in these make-up also reacts negatively causing in dis-comfort. So we started relying more and more on organic based domesticated remedies (also known as toutka’s). Some of domestic remedies suited us well and we suggested same to close friends and relative. Some of the remedies became an instant hit and with that we decided to channelized our effort and form our brand Organics”.
Since how long have you been in business? according to Tooba Iqbal; “we have been running this brand ‘Organics’ for almost one year now and initially we were overwhelmed by response that we received from all around”.
How do you manage to cater to this overwhelming response? Tooba Iqbal said; “all our end products are produced from natural and organic stuff right from my own garden. We use no chemicals nor are any preservatives added, this helps us to control quality as well as quantity”.
Where do you stock your products? “Currently we are home based and in near future we plan to stock some of our goods at Necos. Our future plan would be to have our own outlet”.
Please tell us more your products. Tooba Iqbal; “currently we are producing only few products which are few type of oils, polishers, masks, serums, balms, creams etc. all of our products are very economical and pocket friendly. Additionally our products are easily accessible and available. We deliver all over Karachi”.
What are your best sellers? Our best sellers are Onion & Aloe-vera Oil for hair which is suitable for men and women of all ages. Our Beetroot mask is an anti-aging mask and is very popular among women of all ages. BIZ TODAY